Paid books ads can help you generate a wave of new readers and increase your revenue. But it's easy to lose your money with most of these services. In this episode, Steve goes over his strategy of he'll test these paid ad sites in 2016.

Self-publishing isn't a one-size-fits-all strategy. You can make money from just books or you can generate a variety of revenue through your platform. In this episode, Steve explores the two types of business models.

Plagarism, buying reviews and outsourcing junky books.  These are many unethical strategies that some authors choose to follow. In this episode, we talk about the ethics of self-publishing and how to play the long game. 

Building a list of book readers is an important part of being an author.  In this episode, we go over the benefits of email marketing and what tools you'll need to get started with a list building.

What's secret to self-publishing success?  It's knowing what actually works and focusing your efforts on these important activities.  That's the essence of the 80/20 rule.  In this episode, we explore 80/20 marketing and how to apply it to self-publishing.